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governance

The Metaverse post Meta

Facebook's name change defined a milestone in the history of a technology that’s decades old, but how big is the impact of such change to the development of the metaverse?

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marketing

Do you use tag managers for everything?

Tag managers are convenient for managing scripts and avoiding conflicts between marketing and development teams. All snippets of code that are injected on a page are managed from the same place and …

entrepreneurship

Social and environmental impact businesses x repetitive and scalable businesses

There exists the first sector, made by governmental institutions, second sector, made by private companies, and third sector, made by non-profit organizations. Part of these organizations from second …

marketing

People behind personas

Customers today are very different from those from previous decades. Throughout this post, we'll get to know some important milestones that changed customer behavior to understand how to conquer and …

marketing

The day that marketing derailed

Marketing departments were transformed as internet got popular and new consumer channels and new technologies arose. Today it is possible to calculate the return on investment for each cent invested, …

marketing

Dynamic thank you pages using RD Station

How to display dynamic content on thank you pages for converted leads using RD Station?

development

Automatic workflow to develop plugins and themes for WordPress

A good workflow can reduce hours with project maintenance in WordPress. This post will present one possible way to organize a project using templates and Gulp, a task runner.